Privacy Policy
Introduction
This Privacy Policy applies to personal information collected by the following Lennar companies (together, “Lennar,” “we”, “us”, “our”), including: Lennar Homes, LLC; U.S. Home, LLC and their homebuilding subsidiaries; Lennar Corporation; Lennar Commercial, LLC; Lennar Sales Corp.; LenX, LLC; CalAtlantic Group, Inc.; CalAtlantic Homes, LLC.; Village Builders, LLC; WCI Communities, LLC.This Privacy Policy describes how Lennar collects, uses, and processes personal information we learn about individuals (“you,” “your”) when:Note that some wholly or partially owned Lennar-affiliated companies (“Lennar Affiliates”) maintain a separate website and display a separate Privacy Policy, including Lennar Mortgage, LLC, Lennar Insurance Agency, LLC, Doma Title Insurance, Inc., Lennar Title. Inc., Lennar Title, LLC, and Lennar Title Group, LLC. The privacy policy displayed on the website of a Lennar Affiliate supersedes this Privacy Policy for purposes of that Lennar Affiliate.
- You visit or use services available on Lennar.com, myLennar.com, the Lennar homeownership portal (“Homeowner Portal”) and other Lennar websites and mobile apps where this Privacy Policy is posted (together, our “Sites”);
- You communicate with us by phone call, text message, e-mail, postal mail, via chat function or in-person at one of our Welcome Home Centers or properties;
- You engage in a transaction with us, are or become a resident in a Lennar community or property;
- We receive information about you from Lennar Affiliates (defined below) and real estate, home products and services, and other third-party companies with which we collaborate (“Business Partners”); or
- You represent a Business Partner or other company doing business with Lennar.
Your Consent
Please review this Privacy Policy carefully. By using our Sites or interacting with us through channels where this Privacy Policy is posted, you are agreeing to the collection, use, disclosure, and other processing of your personal information as described in this Privacy Policy. If you do not agree with the terms in this Privacy Policy, please do not use our Sites or services and do not provide your personal information to us.We may make changes in this Privacy Policy, so be sure to reread it from time to time. Changes to this Privacy Policy will be posted on our Sites and will be effective when posted. Your continued use of our Sites or communications with us following the posting of any changes constitutes your acceptance of our Privacy Policy as revised. If you are a California resident, please also see “California Residents: Your California Privacy Rights.”. If you are a Texas resident, please also see “Texas Residents: Your Texas Privacy Rights.”. If you are a current or former Lennar Employee or Job Applicant, click here.
Personal Information We Collect
What is Personal Information?We use the term “personal information” in this Privacy Policy to refer to information that identifies, relates to, describes, or is reasonably capable of being associated or linked, or could reasonably be linked, directly or indirectly, with you (and your household if you are a resident of California).This Privacy Policy does not cover information that is: publicly available; aggregated, deidentified or anonymized; collected by third-party websites or social media you reach by navigating from links on our Sites; or information about Lennar’s current and former employees or job applicants.Categories of Information We CollectThe categories of personal information we collected and used for our business and commercial purposes during the past 12 months included the following:Specific Types of Personal Information You May ProvideSensitive Personal InformationSome of the information we collect is considered sensitive personal information under the laws of some states (“Sensitive Information”). When we request Sensitive Information, we will use it only for purposes we reasonably believe are compatible with the disclosed purpose for which the Sensitive Information was collected, or as authorized by law. Unless we request Sensitive Information for a specific purpose (for example to obtain credit information for a home purchase, to establish citizenship or immigration status for legal purposes, or in connection with special accommodations for your home design), we ask that you not send or disclose any Sensitive Information including financial and medical information, to Lennar. The categories of Sensitive Information we may collect for a business purpose include: social security, driver’s license passport and other government identification numbers; citizenship or immigration status; and precise geolocation data.Automated Online Data CollectionData about your device and online activities is collected automatically when you visit our Sites, including the following:Information from Lennar AffiliatesInformation from Business Partners and Other Sources
- Identifiers (such as name, postal address, email address, social security number, driver’s license number, passport number, internet protocol address, device identifier, online account name and other online identifiers).
- Protected demographic data including age, marital status and military/veteran status.
- Consumer information (such as signature, telephone number, credit card, debit card, bank account and other financial information, health and other insurance information).
- Commercial information (such as credit reports, Lennar and Lennar Affiliate transaction history).
- Internet activity including browsing history, search history, and a user’s interaction with a website, application, or advertisement (“Internet Usage Data”).
- Audio/visual data collected on company owned properties for security purposes. We record customer service calls for quality assurance and training.
- Professional and employment-related information.
- Customer profile records that combine information and draw inferences from various sources about, for example, your transactions, home preferences, interests, and history of experiences with us.
- Home purchases and other services you request. If you chat with the chat-box on our Sites or submit an online or other request to receive information about our products and services, we will collect and retain the information you provide including name, address, email address, telephone number, locations and Lennar communities of interest to you and other information we need to fulfill your request.
- Homeowner Portal & myLennar account. To create an account on the Homeowner Portal and/or the “myLennar Account,” we request and collect your name, email address, new account password, phone number, state and county of residence and state where you are looking for a home. We also obtain additional information that you may provide at your option, including your mailing address, Lennar communities you are interested in, proposed date to close on the purchase of your new home and information about your home and your interests in the range of services provided by Lennar, Lennar Affiliates and our Business Partners.
- Transaction information. When you are ready to move forward with the purchase of a home, we will ask you to submit an application and enter into contracts containing identification, financial and other personal information. If you apply for a mortgage, title insurance, or other insurance, similar information may be collected by and shared with Lennar or Lennar Affiliates. Some transactions require you to provide certain financial and other personal information, including Sensitive Information (defined below), pertinent to providing specific services, such as your signature, social security number, driver’s license, passport number and information about income, assets and liabilities. The disclosure of some of this information may be protected by the Fair Credit Reporting Act and other laws.
- Payment card and bank account information. If you enter into a contract to buy or finance a home or for other services, your credit card, debit card or bank account information will be processed by a third-party payment processor. Lennar does not store this information.
- Photos. You may share with us or give us permission to take photos of your home, family, or yourself. With your permission we may use these on our Sites or for marketing purposes.
- Your comments. If you post or allow us to post a comment on our Sites or "leave a comment" online feature or on third-party or social media sites, we collect or receive your comment, name and email address.
- Audio/visual. We may use security cameras at our Welcome Home Centers, models and other properties. We record customer service calls for quality assurance and training. This information is not used or retained for any other purpose.
- Friends and family. You may provide contact information for friends and family to receive a notification regarding your move or for other stated purposes.
- Business contacts. If you are a real estate agent, developer, landowner, or vendor doing business with Lennar or receiving information about Lennar properties, we will collect your name, your company’s name, your position and contact information.
- Other information you may choose to provide. In the course of doing business with Lennar, you may provide information about your employment, education, family, age, gender, interests and preferences for home location and features, and other personal matters.
- Device and Browser Data. When you access our Sites, we collect your device ID and IP address, the type of browser and operating system you use, access times and the possible physical location of your device (as determined, for example, using satellite, cell phone tower and Wi-Fi signals).
- Internet Usage Data. When you visit our Sites, we and our third-party providers, including analytics and digital advertising services, collect Internet Usage Data transmitted by cookies and similar tracking technologies placed on your device or web browser. If you choose to be signed into a social media account while browsing our Sites, you will be authorizing the social media platform to use cookies to track information on our Sites, share the collected information with us, and authorizing us to use that information in accordance with this Privacy Policy. For more information about how we use these technologies and how you can restrict their use, see the sections below titled “How we Use Cookies and Other Tracking Technologies,” and “How You Can Restrict Cookies and Targeted Advertising.”
- Lennar Affiliates. We may receive, collect and share personal information about your transactions with Lennar Affiliates (subject to your consent to share certain credit and other financial information with Lennar Affiliates in accordance with the Fair Credit Reporting Act and other applicable laws). This information may include your payment history, the status of a loan or other application submitted to a Lennar Affiliates, or other information about your transactions. Some Lennar Affiliates have posted their own privacy policies posted on their websites that explain how they collect, use and disclose personal information.
- Credit and commercial activity information. In connection with home purchases, mortgage applications and other transactions, Lennar Affiliates may request and, with your prior consent, may share with Lennar your credit information from the consumer reporting agencies, including your creditworthiness and credit history.
- Business Partners. We may receive personal information from and provide personal information to Business Partners and third parties not owned or controlled by Lennar for marketing programs and prospective customer lead generation, subject to your consent where required by law.
- Social-media platforms and other third-party services. If you choose to link your social-media account or other third-party accounts to our Sites, you may be authorizing those third parties to send us certain information about you and you are authorizing us to collect, store and use the information they transmit to us in accordance with this Privacy Policy.
- Aggregated information services. We may use third-party services to combine information gathered through our Sites with information collected from other online and offline sources. For example, these services may aggregate information from multiple sources to correlate IP addresses with zip codes help us to target and assess the performance of marketing campaigns.
- Smart Home Technology. We may receive personal information or household information from certain smart home technologies devices installed in the home.
- Publicly available and commercial databases. We may source personal information from marketing research and data analytics resources. We may, for example, receive demographic information (age, sex, household income, job industry and job title) from these sources.
How We Use Personal Information
Depending on how you use our services, your interactions with us, and the permissions you give us, the purposes for which we use your personal information may include to:
- Work with you throughout the design, sales, contracting, financing, construction and completion phases of your project.
- Provide customer service, fulfill requests for information, verify customer information and process payments for transactions (payment information is handled by authorized third-party payment processors.
- Build long-term customer relationships by learning about your experience with us and keeping records of your needs, preferences and interests.
- Connect you with Lennar Affiliates that offer mortgage financing, title insurance or other related services (with your permission).
- Connect you with Business Partners that offer home-based products and services in your area.
- Send and track your responses to marketing messages and show you targeted advertising, subject to your options and preferences.
- Maintain and improve our Sites and monitor usage of our Sites for market research purposes.
- Personalize the Sites to show you content we think you will be most interested in based on your browsing activity, your account information, and your purchase history.
- Display your photos and comments on our Sites and in marketing materials (with your permission).
- Conduct internal activities we believe are reasonably aligned and compatible with your expectations about how we will use your personal information based on your relationship with Lennar and the context in which you provided the information (such as quality assurance, strategic marketing and product development).
- Secure our Sites and services, detect and investigate fraud and protect ourselves and others when necessary.
- Manage our contractual relations and protect our business interests.
- Comply with legal process and respond to appropriate governmental requests.
- Use aggregated, pseudonymized or anonymized information (which is no longer reasonably associated with an identifiable natural person) for any lawful purpose.
Information Sharing and Disclosure
The operation of our business and Sites involves sharing or allowing third parties to have access to certain personal information collected by Lennar consistent with the purposes for which we collected the information. The categories of those third parties are identified below.Business PartnersWe may share your personal information such as contact details, Lennar property location, and closing date with Business Partners that offer products and services we believe may be of interest to you based on the customer profile we have for you and your Lennar community or geographic area. Business Partners may use the personal information we provide to market their products and services directly to you. We may receive a commission or other payment if you make a purchase from a Business Partner to whom we provided your personal information.Lennar does not have any control over, or responsibility for, how Business Partners use or share your personal information and you should review that company’s privacy policy by visiting its website or requesting a copy.You can opt-out any time and direct us not to share your personal information with Business Partners. You can do this by using the “Do Not Sell or Share My Personal Information” option available on the Sites at https://mylennar.lennar.com/communicationpreferences . You can also contact us as explained in “How to Contact Us.”Site Analytics and Online Advertising ProvidersWe authorize advertising networks, social media companies and website analytics providers (such as Facebook and Google) to collect Internet Usage Data on our Sites using cookies, pixels, web beacons, tags and other tracking technologies (together referred to as “cookies”). Internet Usage Data helps us analyze how our Sites are used, to collect demographic information about the users, and enables targeted advertising and assessment of the effectiveness of marketing campaigns. These services may use your information collected on our Sites for quality assurance, data aggregation, and machine learning to improve their products and services. For more information, see “How We Use Cookies and Other Tracking Technologies.” For information about how to opt-out of the use of cookies for targeted advertising and other purposes, see “How You Can Restrict Cookies.”Lennar AffiliatesWith opt-in consent, Lennar may share your personal information with Lennar Affiliates that offer home mortgage, title insurance and other products that may be of interest to you. The shared information may include your contact information, public real estate and lien records, Lennar transaction history, and information necessary to close a home transaction. The Lennar Affiliates may use your information for their business and commercial purposes including to:You should review the separate privacy policies and privacy notices of Lennar Affiliates, which are available on their websites. When required, we will provide a link for you to opt-in or give consent before sharing your personal information with any Lennar Affiliates. You may change your selection at any time by visiting https://mylennar.lennar.com/communicationpreferences or contacting us as explained in “How to Contact Us.”Service ProvidersThird-party service providers and vendors who support our operations (“Service Providers”) may have access to your personal information when reasonably necessary to provide the specific products and services for which we engage them. We do not permit Service Providers to use this personal information for their own direct marketing or other commercial purposes. Examples of Service Providers we use are:Other Third PartiesWe may also disclose personal information under appropriate circumstance to:Personal Information Shared in the Past 12 MonthsThe chart below summarizes the categories of personal information we may have disclosed, sold, or shared for targeted advertising purposes in the past 12 months with Lennar Affiliates, Business Partners (which include ad networks, social media platforms and analytics services), and Service Providers. Note that personal information in any of the categories listed below may be disclosed or accessible to Service Providers in connection with the services they provide.
- Assess if you qualify for a mortgage or other transaction.
- Send you marketing communications about their products and services, including by SMS (or text message) to the number(s) provided, with your opt-in consent.
- Complete a transaction with you.
- Construction services including contractors and trades, companies that provide appliances, wiring for security systems and solar panels.
- Site features and operations including hosting and maintenance services for our Sites and to provide features on our Sites such as the chat box functionality.
- Administrative operations including credit reporting and background checking and identity verification services, e-mail and other marketing services, software and data cloud hosting, IT security, storage and backup, and accounting and payment processing.
- Law enforcement, government authorities and investigators to comply with laws or legal process or to investigate or take other action in connection with potential illegal or fraudulent activities or risk to any individual or the security of personal information.
- Parties to a dispute or claim.
- Parties involved in negotiations of a major corporate or restructuring transaction, subject to appropriate confidentiality protections.
Categories of information and categories of third parties
Disclosed for business purposes
Can you limit?
Disclosed for marketing purposes
Can you limit?
Sold or shared for targeted advertising
Can you limit?
Personal Identifiers: name, postal, e-mail and IP address, telephone number, device identifier. internet protocol address, device identifier, online account name and other online identifiers
Lennar Affiliates
Yes
No
Yes
Yes
No
N/A
Business Partners
Yes
Yes
Yes
Yes
Yes
Yes
Sensitive Identifiers: Social security number, driver’s license number, passport number
Lennar Affiliates
Yes
No
No
N/A
No
N/A
Business Partners
Yes
No
No
N/A
No
N/A
Protected demographic information:
Lennar Affiliates
Yes
No
No
N/A
No
N/A
Business Partners
Yes
No
No
N/A
No
N/A
Consumer information: signature, credit card, debit card, bank account and other financial information, health and other insurance information, audio/visual recordings and images.
Lennar Affiliates
Yes
No
No
N/A
No
N/A
Business Partners
Yes
No
No
N/A
No
N/A
Commercial Information: payment card and bank account, credit report information, Lennar transaction history
Lennar Affiliates
Yes
No
Yes, for transaction history only
Yes
No
N/A
Business Partners
No
N/A
No
N/A
No
N/A
Internet Usage Data: browsing history, interactions with Sites and Lennar ads
Lennar Affiliates
Yes
No
Yes
Yes
No
N/A
Business Partners (ad networks, social media platforms, analytics services)
Yes
Yes, for Targeted Advertising
Yes
Yes
Yes
Yes
Customer Profile Information: contact, demographic, property, and occupancy information
Lennar Affiliates
Yes
No
Yes
Yes
No
N/A
Business Partners
Yes
No
Yes
Yes
Yes
Yes
How We Use Cookies and Other Tracking Technologies
We use five categories of cookies: strictly necessary, functional, analytics, advertising, and e-mail. You may opt-out of data collection using any types of cookies placed on your device or browser except for cookies that are strictly necessary, as explained in “How to Restrict Cookies and Targeted Advertising.”Strictly necessary cookies are required for the basic operation and performance of our Sites and cannot be switched off. These are session cookies that are erased when you close your browser.Functional/Performance cookies are used to identify and verify you and your device when you log in to access our Sites by storing, for example, your password, device identifier, browser type, operating system, Internet Service Provider (ISP) and Internet Protocol (IP) addresses. These cookies allow us to count visits and traffic so we can collect insights like which pages are the most popular and see how visitors move around the site. You can restrict or delete these cookies as explained below.Analytics cookies let us know, for example, how you and other visitors interact with our Sites and which other websites you browsed before and after visiting our Sites. These cookies allow us to count visits and traffic so we can collect insights like which pages are the most popular and see how visitors move around the Sites. Google Analytics is a web analysis service that collects data across many users’ devices to track and analyze the use of our Sites and other websites. These cookies qualify as persistent cookies because they remain on your device or browser after you close the current session. You can restrict or delete these cookies as explained below.Targeted advertising cookies may be placed on your device or browser by us or our advertising partners including Google Ads and Facebook Ads. The Internet Usage Data transmitted by these third-party cookies enables the advertising networks to build a profile of your preferences and interests and show you advertisements based on your internet activities over time and across many nonaffiliated websites, applications, and platforms you visit. The data also may be linked across the different devices you use. Targeted advertising cookies do not store directly identifying personal information, but they store data that may uniquely identify your browser and device. You can restrict or delete these cookies as explained below.E-mail cookies may be used to give us information such as how you interact with our e-mail communications including whether and when you opened it, what links you clicked within the e-mail, and if it was forwarded.
How You Can Restrict Cookies and Targeted Advertising
As explained in “How We Use Cookies and Other Tracking Technologies,” we may allow third-party analytics services, advertising companies and ad networks (including Google Analytics, Google Ads and Facebook Ads) to track visitor interactions with our Sites. They may combine the data collected from our Sites with information collected about your activities on other websites and platforms and use algorithmic tools to help us assess whether our online advertising campaigns are successful and to direct our advertisements to you and other potentially interested users on other websites. You can select certain privacy preferences and limit some of the ways that cookies are used on the Sites including by doing the following:Information about how some companies we authorize to collect data on our Sites handle personal information privacy and the tools they offer for managing data collection may be available at these locations:Google: https://policies.google.com/privacy
https://policies.google.com/technologies/partner-sites?hl=en-USFacebook: https://www.facebook.com/privacy/explanationDo Not Track (DNT) is an optional browser setting that is used by some website operators and third parties. Our Sites do not respond to DNT signals.
- Selecting certain cookie and privacy settings on our Sites by visiting our Cookie Preferences page.
- Managing the cookie and privacy settings on your browser.
- Configuring your ad and privacy settings through your accounts on social media and advertising platforms where you have an account (including Google and Facebook).
- Installing the Google Analytics opt-out browser add-on, which is described at the Google Analytics Opt-out Browser Add-on page at https://tools.google.com/dlpage/gaoptout.
- If available, configuring an opt-out preference signal on your browser or platform to tell us not to sell your personal information or share your personal information for targeted advertising, which we will follow as required by applicable law.
- Purchasing a utility from an independent software provider that you install on your computer browsers to limit tracking of your browsing activity.
Your Marketing Communications Choices
E-mail marketing. You can opt-out of receiving e-mail marketing communications from us by following the “unsubscribe” instructions included in each of our e-mail marketing communications. You can also unsubscribe by emailing us at privacyinfo@lennar.com or contacting us as explained in the section “How to Contact Us.” We will need to know the name and email address that you want us to remove from our marketing database and add to our ‘Do Not Contact’ list. It may take up to ten days to process your request to unsubscribe from e-mail marketing messages. If you unsubscribe from marketing messages, we may still send e-mails to you that involve your orders or responses to your questions.Text messages. If you previously gave us permission to send recurring automated promotional and personalized marketing communications to you by text message, you can withdraw that consent at any time by replying STOP to our text message. It may take up to seven days to process your request to STOP text marketing messages.
Protection of Personal Information
Lennar maintains commercially reasonable administrative, technical and physical safeguards to secure the confidentiality, integrity and availability of your personal information appropriate to the nature of the personal information we collect. While the measures we implement are intended to reduce the likelihood of security problems, we cannot guarantee that these measures will prevent unauthorized access to your personal information because no method of transmission over the Internet or method of electronic data storage is fully secure.Our Sites permit you to create an account on the Lennar Homeowner Portal or “myLennar” accounts protected by a password you create. You are responsible for maintaining the confidentiality of your password and you are responsible for any access to or use of your account by anyone else who has obtained your password through you, even if you did not authorize that person. You should notify us of any unauthorized use of your password or account, and, if any unauthorized use is suspected, you should immediately reset your password. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us of the problem.
Retention of Personal Information
We retain personal information for as long as we reasonably require it for legal or business purposes. When we no longer have a legitimate business interest in keeping your personal information, we will delete, destroy, or de-identify (anonymize) the information. In determining retention periods, Lennar takes into consideration warranty periods, other contractual obligations, applicable laws and what we reasonably believe are your expectations and requirements. For example, if you purchase a home, we will retain your information as required by our contracts and by law and to protect our rights. If you submit a request for information about our products or services, we will retain your contact and preferences information and consider our relationship to remain active for marketing purposes after fulfilling your request and until we take note that you no longer show interest in our products or services or you direct us not to continue sending communications to you.
Links to Other Websites and Social Network Access
Our Sites may provide links to the websites of our Business Partners and other companies which offer products and services that may be of interest to you. Each of these companies has its own privacy policy. If you click on the link, you will be transferred to that company’s website, and any personal information you share on that website will be subject to the privacy policy or practices of the website owner and will not be subject to this Privacy Policy. Lennar does not have any control over, or responsibility for, the privacy practices or website content of any Business Partner or other unaffiliated company. The use of such websites is at your own risk.Some of our Sites allow you to sign into and associate your social network accounts including, but not limited to, Facebook, LinkedIn, YouTube, Instagram, X, and Pinterest with your Lennar account. By using this functionality, you give Lennar permission to access all elements of your social network profile information that you have made available to be shared publicly, and to use that information in accordance with the social network's terms of use and this Privacy Policy. Please refer to the privacy settings in your social network for information about what data is shared with us and other connected websites and applications and how to manage the data shared through your account, including information about your activities using our Sites. If you would like to disconnect a social media account from Lennar, refer to the settings of the media platform.
Requests about Your Personal Information
If you reside in a state which has specific data privacy laws that apply to Lennar, you can make requests about the personal information we collected about you. We will respond to the following requests from residents of states with applicable privacy rights (“Consumer Requests”) as promptly as possible and within any timeframes set by such applicable laws.Request to Know and Access What Personal Information We Collected about You. You can request to know and receive information about the following during the last twelve (12) months:Request to Change or Correct Your Personal Information. You can ask us to correct inaccurate information and we may consider relevant circumstances to confirm accuracy of the changes you request:You can update or correct the information contained in the Homeowner Portal or myLennar accounts by logging into your account at the access portals on our Sites.Request to Delete Personal Information. In considering a request to delete personal information we will take into account our reasons for keeping that information and the statutory standards and exclusions that apply to deletion requests. We will not delete personal information if it is necessary to complete a transaction, is reasonably used for an ongoing business relationship, is retained for legal purposes, or is used in a lawful manner that is compatible with the context in which you provided the information.Once we receive and verify your request, we will separately confirm your request and follow appropriate procedures to verify the identity and authority of the person submitting the request. If your request to delete information is confirmed and verified, we will delete (and direct our service providers and contractors to delete) all or part of the requested personal information from our (and their) records, unless an exclusion applies. If we are unable to fulfill all or part of your request, we will let you know why (for example, if we have a permitted reason to retain certain information if the identity of the requesting person cannot be verified). For technical reasons and to maintain anonymous business statistics, we may de-identify personal information rather than erase it completely from our systems. We do not delete or de-identify job applicant information except where required by law.Request to Opt-Out from Selling or Sharing Personal Information. Regardless of your state of residency, you can direct us not to sell your personal information to others. You can “opt-out” on our Communication Preferences webpage or by contacting us as explained in “How to Contact Us.”Request to Opt-Out of Sharing Personal Information for Targeted Advertising. We may use targeted online advertising in which ads are presented to you are based on data about your online activities collected by ad networks or social media over time and across nonaffiliated websites or online applications to predict your preferences or interests. You can “opt-out” of having your personal information collected on our Sites used for targeted advertising. See our Communication Preferences site or by contact us as explained in “How to Contact Us.”How to Submit and How We Verify a Request. You may submit a Consumer Request using any of the ways explained in “How to Contact Us.”Please note that to verify certain requests we may need to verify your identity by confirming information we have on file for you, including email address, phone number, full name, address and other personal information. If you make a request on behalf of someone else, we will need to verify your authority to make that request. We reserve the right to deny a consumer request if the identity or authority of the requesting party cannot be confirmed. Only you, or someone legally authorized to act on your behalf, may make a request to know or delete related to your personal information. We may require written proof of the agent’s permission to make a request on your behalf, and we may need to verify your identity directly.How We Respond to Consumer Requests. We will confirm receipt of your Request to Know Request to Delete or Request to Correct within ten (10) business days and may request additional information necessary to verify that you are authorized to make the request. We will respond to any verifiable consumer request within forty-five (45) calendar days of receiving it, subject to delays and exclusions as permitted by law. If we require more time to respond, we will let you know the reason and the extension period in writing. If you have a myLennar account with us, we may respond via that account. Otherwise, we will use the email address or U.S. Postal address you provided to us when making the request.If we cannot comply with all or part of your request, we will explain the reasons why. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information readily from one entity to another entity.We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. We will not discriminate against you if you make a request about your personal information.
- Categories of personal information we collected.
- Categories of sources from which the personal information is collected.
- Business or commercial purpose for collecting or selling personal information.
- Categories of personal information sold or exchanged for value with a third-party and categories of such third parties.
- Categories of personal information disclosed to a third-party for a business purpose and categories of such third parties.
- Specific pieces of personal information collected about you (except for very sensitive personally identifiable information which we will describe but not transmit).
- The nature of the personal information (e.g., whether it is objective, subjective, unstructured, sensitive, etc.).
- How we obtained the information.
- Any documentation relating to the accuracy of the information.
Personal Information of Children
The Sites are not intended for, and Lennar does not knowingly collect or sell personal information from, children under 16 years of age without appropriate parent or other consent. If we learn that personal information from individuals under 16 years of age has been collected without appropriate consent, we will take reasonable measures to promptly delete that information from our records. If you become aware of any personal information we have collected from children under age 16, please contact us as explained in “How to Contact Us.”
For Canadian, European Economic Area, United Kingdom and Other International Residents
Lennar builds homes and communities in the United States and we follow the privacy and consumer protection laws of the United States and its individual states. If you reside or are located in a different country, the data protection laws of that country may differ as to how, your personal information is protected. We want you to understand that when you provide your personal information to us, or we obtain your information through our Sites or other communications with us, you are giving us your express consent to transfer your personal information to, and process your personal information in, the United States, subject to U.S. laws and the terms of this Privacy Policy. Please direct your requests and questions about our privacy practices as explained in “How to Contact Us.” We may require verification of your identity before acting on a request.
How to Contact Us
To make a Consumer Request as described in “Requests about Your Personal Information,” if you have any questions about this Privacy Policy, or want to obtain more information about Lennar’s privacy practices, you can contact us:5505 Waterford District Drive
Miami, FL 33126
Attn: Privacy Compliance Dept.To make or change your settings for opting out of selling or sharing personal information for targeted advertising, marketing communications preferences or cookie selections, you can use the following webforms or contact us by e-mail, postal mail or phone as shown above.https://mylennar.lennar.com/communicationpreferencesSee the Cookie Preferenceshttps://mylennar.lennar.com/communicationpreferenceshttps://mylennar.lennar.com/communicationpreferencesSee the Cookie PreferencesIf you need to access this Privacy Policy in an alternative format because of a disability, please contact us as explained in “How to Contact Us.”
- Online Privacy Request: Click here.
- By U.S. postal mail:
Attn: Privacy Compliance Dept.
- By toll-free telephone: 1-844-232-0929
- By email: privacyinfo@lennar.com (Please include the specific request in the email)
- To opt-out from selling or sharing your personal information:
- To opt-out from sharing your personal information for targeted advertising:
- To opt-in to sharing your personal information with Lennar Affiliates for marketing purposes
- To make or change marketing communications choices:
- To make or change your selections about cookies:
Changes to Our Privacy Policy
Lennar may at any time revise our Legal Disclaimers (https://www.lennar.com/legal), Privacy Policy or Terms and Conditions (https://www.lennar.com/termsandconditions) by updating the document posted on our Sites. You are bound by any such revisions and should therefore periodically visit our Sites to review the current terms and conditions, privacy policy and legal disclaimers to which you are bound.
Texas Residents: Your Texas Privacy Rights
In addition to the options listed in the section “Requests about Your Personal Information,” residents of Texas have additional rights under the Texas Data Privacy and Security Act of 2024 (“TDPSA”). This section applies only to personal information collected by Lennar about consumers who are Texas residents.
- Opt-Out of Targeted Advertising: Texas residents may to opt out of having their information used by third-party ad servers to provide targeted advertising. See section on “How You Can Restrict Cookies and Targeted Advertising” to learn more.
- Opt-Out of Profiling. Texas residents have the right to opt out of the processing of the personal data for the purpose of profiling in furtherance of a decision that produces a legal or similarly significant effect. Under TDPSA, “Profiling” means automated decision-making that uses your personal information to analyze or predict your economic situation, health, personal preferences, and other behaviors. If a situation arises in which Lennar or a Lennar Affiliate expects to use profiling in a way that would have a legal or other significant effect, an opportunity to opt-out will be provided in advance.
- Request to Transmit Data. Texas residents have the right to request, if technically feasible, to have your data transferred to a portable readily usable format so that you may transmit the data to someone else.
- Designate an Authorized Agent. Texas residents can use a global setting such as the Global Privacy Center, an Internet browser setting, or other authorized agent or process to exercise a right to opt-out or submit a personal information request. We may require the agent to provide verification of their authority.
- Consent to use or disclosure of Sensitive Information We will only use your Sensitive Information for the purpose disclosed to you at the time we asked you to provide it. We will request your express consent before using your Sensitive Information for any other purpose.
- Exercising your TDPSA Rights. To learn more about how to exercise your TDPSA rights, please see the section “Requests About Your Personal Information- How to Submit and How We Verify a Consumer Request.” We are legally required to verify your identity before we can fulfil your or your authorized agent’s request. We reserve the right to decline to consider repeated requests from a consumer in accordance with TDPSA.
- Right to Appeal. If we deny all or part of your request, you may appeal by contacting us as described in “How to Contact Us.” We will review and respond to your appeal within 60 days from the day we receive the request for appeal, explaining the reason for the decision on appeal. If your request is denied on appeal, you have the right to pursue recourse with the Texas Attorney General’s Office here.
California Residents: Your California Privacy Rights
In addition to the options listed in the section “Requests about Your Personal Information,” California residents have additional rights under the California Consumer Privacy Rights Act of 2018, as amended by the California Privacy Rights Act of 2020 (together, the “CCPA”). This section applies only to personal information collected by Lennar about California residents and their households. This section applies to California residents who are applicants for positions with Lennar. It does not cover our current or former Lennar associates whose personal information is covered in a separate privacy policy.For Lennar Employee and Applicant Privacy Rights, click here.Collection of Personal InformationThe categories and sources of personal information collected by Lennar in the preceding twelve (12) months are described in these sections of this Privacy Policy:The business or commercial purposes for which we use personal information are described the section of our Privacy Policy called “How We Use Personal Information.”The categories of third parties to whom we may disclose consumers' personal information are identified in these sections of our Privacy Policy:Your Rights under the CCPACalifornia residents have the rights under the CCPA summarized below. You may exercise any of these rights by making a Consumer Request as explained in the section called, “Requests about Your Personal Information.” We will respond as explained in the section called, “Requests about Your Personal Information—How We Respond to Consumer Requests.”Exercising your CCPA RightsTo learn more about the how to exercise any of your CCPA rights, please see “Requests About Your Personal Information- How to Submit and How We Verify a Consumer Request.” Please note that you may only submit a request to know twice within a twelve (12) month period. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We are legally required to verify your identity before we can fulfil your or your authorized agent request to know what personal information we collected about you, or what personal information we sold or shared with our Business Partners. We also must verify your identity to fulfill your request to delete or correct your personal information.Financial Incentive ProgramsWe may offer you certain financial incentives permitted by the California law to encourage consumers to provide personal information. These incentives may result in different prices, rates, or quality levels of products or services if reasonably related to the value of your personal information and contain written terms that describe the program's material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.California Rights under “Shine the Light” LawCalifornia residents may request a list of the types of customer information we provided to third parties for their direct marketing purposes and the names and addresses of all third parties with which we have shared such information during the past calendar year. We will provide the information to you free of charge within 30 days of your request. To request that we provide you with such information, please send a written request to privacyinfo@lennar.com . Within thirty (30) days of receiving your request, we will provide you with the information at the address you designate in your request, which may be an email address or physical address.
- Personal Information We Collect
- What is Personal Information?
- Categories of Personal Information We Collect
- Specific Types of Personal Information You May Provide
- Sensitive Information
- Usage Information
- Information from Lennar Affiliates
- Information from Business Partners and Other Sources
- How We Use Your Personal Information
- How and Why We Share Personal Information
- Information Sharing and Disclosure
- Business Partners
- Site Analytics and Targeted Advertising Services
- Lennar Affiliates
- Service Providers
- Other Third Parties
- Right to deletion of your personal information: You have the right to request us to delete any of your personal information that we collected from you, subject to the exceptions provided in the CCPA.
- Right to correct inaccurate personal information: You have the right to request us to correct any inaccurate personal information we maintain of you, subject to the exceptions provided in the CCPA.
- Right to know and access your personal information collected by us: You have the right to request us to disclose to you the categories of personal information we collect about you; the categories of sources from which we collect your personal information from; the business or commercial purpose for which we collect your personal information; the categories of third parties to whom we disclose your personal information; and the specific pieces of personal information we collected about you.
- Right to know what personal information is sold or shared for targeted advertising purposes: You have the right to request us to disclose to you the categories of your personal information that we sold or shared for targeted advertising.
- Right to opt-out of the sale of your personal information or sharing personal information for targeted advertising: You have the right, at any time, to direct us not to sell your personal information or share your personal information for targeted advertising purposes.
- Right to limit use and disclosure of Sensitive Information: You have the right to limit how we use your sensitive information. We will only use your Sensitive Information for the purpose disclosed to you at the time we asked you to provide it. We will request your express consent, before using your Sensitive Information for any other purpose.
- Right to not be discriminated against following exercising the right to opt-out or exercise other rights: We will not retaliate against you for exercising any of your rights.
Effective Date
This Privacy Policy is effective as of July 1, 2024.Copyright © 2024 Lennar Corporation. All rights reserved.